Location: Blue Bell, PA
As a new breed of marketing agency, we provide a full suite of integrated marketing solutions, to bridge the gap between traditional and digital media. We have partnered with a host of leading brand names, offering strategy, creative and technical services.
We are looking to add a Search Marketing Specialist to our growing team. This position will support the Online Marketing Manager, and will manage search marketing accounts for a variety of agency clients. The Search Marketing Specialist is responsible for optimizing paid search accounts and identifying new areas of opportunity. In addition, the Search Marketing Specialist will assist with other online marketing initiatives as needed.
Key areas of Responsibilities
• Daily management of client paid search marketing campaigns utilizing Google AdWords, Yahoo Sponsored Search and MSN Ad Center.
• This includes but is not limited to: keyword research, bid management, ad copy writing and testing, match type testing, and account structure management.
• Track campaign performance daily, weekly and monthly. Run monthly reports for clients and write analysis and recommendations.
• Make recommendations for landing page tests and assist in the set up of a/b split and multivariate tests.
• Keep the greater team up to date on changes, advancements and new opportunities in the search marketing space.
• Assist with other online marketing initiatives as needed.
Qualifications
• Bachelors Degree in Business, Marketing, Statistics, or related field
• 2-4 years of job experience, paid search marketing experience required
• Ability to handle multiple assignments at one time and work under tight deadlines
• Must possess a strong attention to detail, analytical and problem solving skills
• Must be highly organized and work well in a team environment
• Proficiency in Excel, PowerPoint, Access, Word and Outlook
• Google AdWords Certified Professional and Google Analytics experience a plus
• Basic HTML and Photoshop knowledge a plus
Contact: sbender@slicecommunications.com
Compensation: Based right outside of Philadelphia in Blue Bell, PA, we offer a competitive compensation package for all full-time employees including comprehensive benefits such as medical, dental, vacation, and more.
