Great design is key regardless of channel, medium or technology. But in today’s market the growing technological and mobile generations demand whatever is created for print must also have an interactive component… on every digital device. How does one transfer centuries of institutional design knowledge and expertise to work effectively across all platforms? The process needs to begin with design thinking, a solution-focused methodology that starts with the end goal in mind, instead of a problem.
Join us to find out why vision trumps all of our five senses; how and what people remember (or don’t) and why emotion is such an important factor in everything we design. We’ll review case studies of real projects for a variety of audiences, goals and outcomes…. and how not to silo yourself into just one category. We’ll even clear up the confusion about Design Elements and the Principles of Design… with examples of how to use them!
About the speaker:
Linda Daniels has been deeply engaged in the creative industry for over twenty years. Her talent and experience as a design thinker is apparent, as it is reflected in her ability to lead, educate and motivate both traditional and interactive teams. Today, Linda continues to stay at the crest of innovation, while working with industry top thinkers, educating students and connecting with people.
Sign up for this exciting, informative discussion now: http://panma.eventbrite.com/
Date: Thursday, May 31st, 2012
Location: University of PA, Wharton School, JM Huntsman Building, Room G55, 3730 Walnut Street, Philadelphia, PA 19104
Time: Doors open at 5:30pm, program runs 6 – 7:30pm. Q&A and networking until 8pm.
Thanks to our sponsors, this event is free! Pizza and soda provided by Wharton Computing
