May event announcement

Next PANMA event is May 30: I Wanna Go Fast – Website Performance

The web is suffering from a nasty condition: obesity. The assumption is that because devices, browsers, and data are faster and more powerful, performance must naturally be better for the user as well.

To the detriment of not only their business but also their users, many companies’ operate under this assumption. When you consider the fact that Google is now including page load time in search rankings and that studies show mobile users will leave a website if it takes more than 4 seconds to load, is this an assumption you can afford to make?

Good website performance doesn’t just happen because technology advances and it doesn’t stop just because a site launches. It’s a transparent and ongoing element in a users web experience when done right. When done wrong, it has a far reaching negative impact on a users experience and your marketing efforts. People simply won’t see your content because they will have left and that equates to dollars lost.

In this talk, Keith McGinnis and Brian Crumley of O3 World will explore best practices in performance tuning your website. They’ll cover tools, techniques, and considerations to help make your site go fast, whether kicking off, mid-development, or already launched.  They’ll demonstrate the idea that performance is an essential feature that everybody from design, to development, and marketing should understand and why, as a team, everybody must demand high performance and budget accordingly.

Register for this event: http://panma.eventbrite.com

Location: Huntsman Hall, University of PA, 3730 Walnut Street, Philadelphia, PA 19104.
Room: G-65 (Note this change from 265)
Date: Thursday, May 30, 2013
Time: Doors open at 5:30pm. Program runs 6:00 – 7:30pm. Networking until 8:00pm

Thanks to our sponsors, this event is free!

The Most Recent PANMA Event

Rethinking Social and Digital: Creative and Content

Our April 18th event featured Annie Heckenberger and Uri Weingarten of Red Tettemer + Partners. Their insightful presentation included numerous videos illustrating how to tell a story successfully and engage the audience in an ongoing manner. Social media campaigns are 24/7, and require constant monitoring. The older model of publishing advertisements and waiting months to see their effect is long gone. Constant reinvention and rethinking, and telling a good story to which the audience can relate, are critical to success.

Enjoy these photos of the event! Photos will update every 5 seconds, or click to update manually.